On the page
Titles, headings, and copy that match the searches your customers already type.
SEO
Show up for the searches that already have a buyer behind them.
We do not chase vanity rankings. The work is aimed at visits that can become enquiries: the right pages, the right words, and a site that loads.
Under the page
Speed, mobile layout, and a structure search engines can crawl.
Beyond the site
The mentions and links that tell Google other people trust you.